HOW IT WORKS
GREATER CERTAINTY BEFORE LAUNCH
It starts with the uncomfortable truth that 70% of new products fail. We’re not a fan of those odds.
We’ve found a way to tip the scales and amplify what sampling can do.
Sampling, and how it’s been done for decades with low volume and high cost-per-unit, bears a big part of the blame for the 70% failure to meet expectations and commitments.
Current sampling approaches fail to accomplish the right reach, lack meaningful response/feedback and carry too high of a cost structure.
Lower your launch risk with sampling that creates better reach, better response and better data – all done at a fraction the cost of traditional methods.