In the competitive world of CPG, launching a new product isn’t about hoping it will stick. It’s about validation. From the inception of the idea to the final launch, each
The Power of Validation: Improve Your New Product’s Chances of Success Read More »
In a world filled with marketing noise, brands are constantly chasing disruption. It’s the holy grail: capturing attention, driving engagement, and influencing purchase behavior. But here’s the truth: Just because
The Media Vehicle Hiding in Plain Sight Read More »
In this article, Rick Thornhill explores why most new products struggle to gain traction on store shelves. He argues that traditional tactics focus too much on awareness, overlooking the power
Stop Waiting on Advertising. New Products Should Fly off the Shelf. Read More »
A lot has been written recently about brands and shrinkflation. And well, it’s not good. Shrinkflation is simply the act of downsizing your product’s package while keeping the price the
Shrinkflation Is Making Your Consumers Like You Less. Flip the Script. Read More »
